Who We Serve

Strategic Thinking

for Visionaries

At Tierra Fina, we blend a high-caliber, big-city wealth advisory approach with the grounded values our West Texas clients appreciate. We serve as long-term partners to those navigating success across business, family, and legacy. Our clients include:

01

Entrepreneurs &
Business Owners

02

High-Income Professionals
& Executives

03

Latinos & Cross-Border Families

04

High Net-Worth Families

Our Philosophy

Tailored. Transparent.
Time-Tested.

Your wealth is personal. Your plan should be too.

We approach every client relationship with discretion, rigor, and a deep understanding of complex financial lives. Through integrated planning and a dedicated team, we help you grow, preserve, and transfer wealth with clarity and purpose.

Build

Grow

Transition

Core Services

Expertise Across
Every Financial
Chapter

From business transitions to legacy planning, and now we serve as your all-in-one strategic financial partner.

01

PRIVATE WEALTH MANAGEMENT

Personalized investment strategy, tax-efficient growth, and long-term legacy planning aligned with your goals coming in 2026

02

PRIVATE BUSINESS ADVISORY

Strategic guidance for founders and business owners, including capital planning, valuations, and succession strategy

03

ACCOUNTING & TAX ADVISORY

Proactive tax planning, comprehensive reporting, and financial oversight to optimize after-tax wealth and compliance

Your Personal Board of Financial Guardians

Our modern financial structure brings together investment oversight, legal and tax coordination, and generational planning. Everything is seamlessly managed by a multidisciplinary team.

Our Team

Meet the

Eric
Mendoza

Founder & CEO

Nicholas
Hernandez

Head of Accounting & Tax

Eber
Silver

Wealth Associate

High-Touch. High Impact.

A financial planning process designed around your life. Not the other way around.

From real estate purchases to cross-border needs and lifestyle planning, we ensure each part of your wealth is thoughtfully aligned and continually optimized.